JOSE CUERVO
A rich and rewarding brand experience
We helped Jose Cuervo deliver a rich and rewarding brand experience to VIPs from the Far East, exploring the places, people, culture, cuisine and intricate processes that gave the world tequila.
From the moment of their arrival in Guadalajara, we made sure guests encountered Mexico in all its diversity and authenticity, from street food to fine dining, from open air markets to local Lucha Libre wrestling contests.
Later, at Jose Cuervo’s home ‘Mundo Cuervo’, in the beautiful town of Tequila, guests visited the blue agave plantations and followed the harvesting and distillation process all the way to bottling and branding.
This jam-packed five-day programme immersed visitors into the history and heritage of Jose Cuervo, leaving them with a powerful sense of connection to the brand and ready to act as ambassadors for the Jose Cuervo family back in their home markets.
