JOSE CUERVO
BRAND EXPERIENCE
A tequila experience like no other
How do you create a true tequila experience for 100 key distributors, without flying them all the way to Mexico? We bought out the whole of one of Barcelona’s best five-star hotels and filled it with authentic and informative tequila experiences.
Our experiences included interactive learning sessions exploring the harvesting and distillation process, tasting workshops, margarita masterclasses, portfolio and product positioning training, a mariachi band, 60 kilos of limes, a themed bar, and a smoking Jose Cuervo skull!
This was the inaugural event in a new Tequila Leadership Programme, immersing delegates in the world of tequila, leaving them inspired and motivated to champion Jose Cuervo’s tequila brands.
