Jeep - Race to escape, O2 Activation, 2024
The world’s most compact escape room
We work with Stellantis to help maximise their partnership with London’s iconic O2 Arena, creating installations and audience interactions across a portfolio of automotive brands. In 2024, we were tasked with supporting the UK launch of the new Jeep Avenger, the first all-electric Jeep made in Europe.
Working in collaboration with Stellantis and other partner agencies, we turned the Jeep Avenger into the most compact escape room in the world, offering visitors to the O2 Arena some brain-teasing engagement with the car, solving a sequence of cockpit-based clues against the clock.
We worked with the team at Jeep to design and build the stand, creating an interactive space that captured footfall within a logistically challenging area. We also designed and delivered the winner’s prize package – an all expenses paid ‘escape’ to a luxury treehouse, with adventure activities and fine dining thrown in, plus the loan of a brand-new Jeep Avenger.
100+ competition entrants 440,000 guests through the O2 during live event days 9000+ guest engagements on-stand
