JEEP RENEGADE PHEV
DIGITAL LAUNCH
Retailers couldn’t come to us – so we went to them
How do you launch a car to a national retailer network during the Covid-19 pandemic?
That was our challenge from Jeep, ahead of the launch of their all-important Renegade plug-in hybrid – not just Jeep’s first-ever electrified vehicle, but the first to be produced by any marque owned by parent company FCA. Anticipation within the retail network was high.
Jeep has ambitious sales targets for Renegade 4xe. Retailer teams need to be energised about the opportunity and also knowledgeable about a car bursting with new technologies that prospective customers will want to understand.
We filmed contributions from the key players at Jeep UK and edited it all together with existing digital press launch material and infographics, to create an upbeat and informative launch video.
The film was packaged up in a cool ‘cine reel’ box containing everything Jeep’s retailers needed for their very own Renegade PHEV premiere screening.
