EUROPEAN ORTHODONTIC SOCIETY
Community growth and management
TFI Lodestar is the European Orthodontic Society’s (EOS) core PCO agency, managing their portfolio of events and developing strategies to grow their community of members and their engagement with the Society.
In 2025, in the run-up to the Society’s 100th Congress, we conducted a comprehensive survey of current and lapsed members, resulting in a clear understanding of members’ attitudes and engagement patterns. In particular, we uncovered a widespread appetite for scientific content.
In response to the survey, and in addition to the yearly virtual programme of events that we developed and have run since 2021, we curated a new Content Library as a standard member benefit, housing podcasts, white papers and training materials in a bespoke, user-friendly portal. We are currently revamping the members’ area of the website to enable users to manage their profile easily, making renewals simpler for them and their institutions.
We’re constantly finding new ways for EOS to increase revenue streams and grow membership, improving its members’ experience and raising engagement levels.
20% increase in student membership YOY to 2024 4 podcast episodes released weekly from mid-Jan 2025 1600+ podcast downloads of first 4 podcasts
