BMW Company car in action 2024
Unveiling a new digital test drive booking system
TFI Lodestar supports BMW at Company Car in Action (CCIA), the largest and most important fleet industry event of its kind in the UK, with over 800 business owners, fleet managers and key decision makers attending across two days.
In 2024, we helped BMW make an impact with a completely new stand design and layout, maximising space for test drive vehicles while creating the perfect environment for attendees to meet the BMW Fleet Sales team.
Alongside this, we developed, built and rolled out BMW’s first ever digital test drive booking system, delivering maximum throughput, handling complex logistical information, meeting BMW’s stringent new sustainable and digital objectives, and offering guests a premium test drive experience.
The system’s slick UX design delivered an easy and intuitive pre-event and onsite booking process, and allowed us to train event hosts and BMW staff quickly, with full technical support available throughout the event.
400+ test drives 17 test drive vehicles 157 leads generated on-stand
