BMW CORPORATE FLEET PROGRAMME We keep BMW on top of an ever-changing world

BMW
CORPORATE FLEET PROGRAMME

Helping BMW stay on top of an ever-changing world

The world of automotive is changing, with fresh challenges, emerging technologies and bold new players entering the category.

The world of automotive is changing, with fresh challenges, emerging technologies and bold new players entering the category.

TFI Lodestar helps BMW navigate this tougher landscape via a year-round calendar of corporate fleet events, leasing roadshows, ride-and-drive experiences and sponsored events.

TFI Lodestar helps BMW navigate this tougher landscape via a year-round calendar of corporate fleet events, leasing roadshows, ride-and-drive experiences and sponsored events.

Our work is designed to showcase BMW’s excellence in design, engineering, and sustainability, and to maintain its number one share of the premium car segment against a backdrop of shifting consumer loyalties and preferences.

Our work is designed to showcase BMW’s excellence in design, engineering, and sustainability, and to maintain its number one share of the premium car segment against a backdrop of shifting consumer loyalties and preferences.

Guests at BMW experiential hospitality to register and book test drives/TFI Lodestar
Customer asking about BMW at an automotive event/TFI Lodestar