ALFA ROMEO
PRESS LAUNCH
Winning headlines in automotive and lifestyle press
We were challenged with creating a UK press event for Alfa Romeo’s Stelvio Quadrifoglio, appealing equally to automotive and lifestyle journalists, and generating earned media ahead of the ground-breaking new SUV’s arrival in the UK.
Our Scottish-Italian fusion experience included helicopter transfers from Glasgow airport, oyster and whisky tasting, an insightful ‘in conversation’ between Alfa Romeo Head of Design Scott Krugger and Scotland’s leading product design consultant Scott Jarvie, and a stunning ride-and-drive route in the Trossachs National Park.
Reviews have been universally positive – although we admit that the basil and olive oil ice cream divided opinion somewhat…
